Stumbled into Luna while searching for a bookstore and I’m glad I did. Unique and chic selection of clothing and accessories- high quality. The bright colored jewelry is especially delightful. The owner, Emma, is very kind and welcoming. I walked away with a pair of earrings and some ikat shorts that I love., Such a great place, and Emma took great care to ensure my wife's Christmas present was perfect. She loved the bracelet!, This is a small store where it is obvious that each item has been selected with care. There are beautiful clothes, pocketbooks, jewelry and gifts- many of them hand-crafted. The owner, Emma, doesn’t try and push a sale rather she uses her discerning eye to help you choose what works best for you. Love love love this store., Without question the nicest boutique store to buy many one of a kind pieces for my wife., This store is impeccably curated and offers the most unique collection of items. Simple, chic and bright. The owner is passionate, knowledgeable and so kind. Definitely my favorite store in Key West - a must stop!